⚙️ The Strategy:

Day 0: Set metric baselines (last 30d)
- Social media insights.
  - Shows averages of your stats.
  - This is your baseline.
- Pick 3 of your top-performing reels/videos from the last 30 days.
  - Think: What made this video do well?
  - How can I package/format this content differently?
- Create 3-5 new pieces of content from each winner.
  - Can I package this content differently?
  - Can I make the hook better?
  - The hook was good but I didn’t give a CTA?
  - Etc. . .
Days 1–2: Record 6 prompts (2 variations of each winner)
- Plus different formats
  - Talking head
  - Text on screen
  - Value captions
  - Voice Over
  - Carousel
  - Etc
- Can batch shoot these videos in a few hours.
  - Pick formats that require little to 0 editing.
Days 3–5: Publish organic trials on Insta, post organically to TikTok.
- Split-test each variation and keep track of analytics.
  - Post each variation of the single video you broke down into 5 different pieces of content.
  - Separate them out or schedule them out with a 120-minute gap for each video.
  - After trials are live for 72hrs, post winners on your account.
Days 6–7: Keep/Kill/Test.
- Rework the losing ideas.
  - Can I change the hook?
  - Was it the sound?
  - What did this one do wrong that the winners (outliers) did right?
- See if you can improve the winning ideas.
  - What made this video do better than average?
Rinse and Repeat
- Keep iterating over ideas in different formats until you have a batch of winning ideas in winning formats.

🧱 Profile Setup / Your Storefront (15–30 minutes)

Social Media Landing Page
Use a personal account — people don’t connect with a logo.
Keep your handle (@ sign) uniform across all platforms.
Profile Outline
Handle - @realcoltonlance
- Keep it short or memorable
- Try to avoid numbers
Picture
- Semi-professional headshots
Name - Colton Smith | Content Marketing
- Your name, SEO, or service area
Bio
- Who you help
- How you help them
- Why should they trust you
  - (Can answer this in pinned posts)
Links
- Keep it simple with a link manager
  - Linktree
  - Squarespace
  - Later Link