https://cap.so/s/trbp7a3nx7wx4d8
⚙️ The Strategy:
- Day 0: Set metric baselines (last 30d)
- Social media insights.
- Shows averages of your stats.
- This is your baseline.
- Pick 3 of your top-performing reels/videos from the last 30 days.
- Think: What made this video do well?
- How can I package/format this content differently?
- Create 3-5 new pieces of content from each winner.
- Can I package this content differently?
- Can I make the hook better?
- The hook was good but I didn’t give a CTA?
- Etc. . .
- Days 1–2: Record 6 prompts (2 variations of each winner)
- Plus different formats
- Talking head
- Text on screen
- Value captions
- Voice Over
- Carousel
- Etc
- Can batch shoot these videos in a few hours.
- Pick formats that require little to 0 editing.
- Days 3–5: Publish organic trials on Insta, post organically to TikTok.
- Split-test each variation and keep track of analytics.
- Post each variation of the single video you broke down into 5 different pieces of content.
- Separate them out or schedule them out with a 120-minute gap for each video.
- After trials are live for 72hrs, post winners on your account.
- Days 6–7: Keep/Kill/Test.
- Rework the losing ideas.
- Can I change the hook?
- Was it the sound?
- What did this one do wrong that the winners (outliers) did right?
- See if you can improve the winning ideas.
- What made this video do better than average?
- Rinse and Repeat
- Keep iterating over ideas in different formats until you have a batch of winning ideas in winning formats.
🧱 Profile Setup / Your Storefront (15–30 minutes)
- Social Media Landing Page
- Use a personal account — people don’t connect with a logo.
- Keep your handle (@ sign) uniform across all platforms.
- Profile Outline
- Handle - @realcoltonlance
- Keep it short or memorable
- Try to avoid numbers
- Picture
- Semi-professional headshots
- Name - Colton Smith | Content Marketing
- Your name, SEO, or service area
- Bio
- Who you help
- How you help them
- Why should they trust you
- (Can answer this in pinned posts)
- Links
- Keep it simple with a link manager
- Linktree
- Squarespace
- Later Link